If you ask a marketer or business owner, “What does he want most in the world?” Probably responds: “More customers!”
What comes next in the marketing list of a marketer? Increase site traffic!
Having a website is essential for any business, large or small. But you should pay attention to the fact that your website should be seen first and its real human website traffic should increase so that you can increase your sales. There are several ways to do this, including:
SEO (attracting customers through search engines)
SEO stands for Search Engine Optimization, which means optimizing your site for search engines in order to increase the traffic to a web page and thus increase your site ranking. In the articles we have published on the Kanye Web site builder blog, there are tutorials that make it easier for search engines to track, rank, and understand your website content, which in turn increases your site’s ranking on the search engine results page. You often need to make small changes to your website to do this. These changes may seem simple at first, but in combination with other optimizations, they have a significant impact on the user experience and performance of your website. You should pay special attention to SEO because this section is one of the most important issues in the field of website.
Content marketing
Content marketing is a type of marketing that produces and publishes content that retains previous customers and gains new customers. This type of modern marketing is a great way to attract traffic to your site and of course get more views. If you want to win the online marketing campaign; You need the right content both on your site and in your off-site advertising. But it is not only the production of content that is effective but also the quality and desirable content that comes first. Why?
In the explanation, we must say that there is a strong link between SEO and appropriate content, so that if you create poor quality content on your site, Google may penalize you, and this will be very harmful to your site. In this regard, in the article ” Why is content important for ranking in search engines and SEO?” » We have explained more.You may think that content marketing is only for experienced and large businesses, but as we said in the article ” Content Marketing for Small Businesses “, this type of marketing is for small businesses due to low budget and lack of experience Enough, very useful. So that a small company can start its content marketing campaign with minimal capital. Because there is no need to spend high costs.
Network marketing
One of the best ways to increase your website traffic is to use social media channels to promote your content. Social media marketing is a type of internet marketing that involves creating and sharing content on social media to achieve business goals and branding. Note that the type of your business determines how and from which Use social media to grow your business.
With this tool, you can increase website traffic and visitor conversion rates to your customer, brand your business and ultimately improve interaction with your customers. Remember that hashtags play a key role in this tool. Twitter, for example, is ideal for short, vague, and tempting links. On Twitter, when you use a hashtag, your post will be available to more Twitter users, and this will make it more visible. If your company has a B2C business model (ie direct supply of goods and online sales to customers), applications such as Instagram and Pinterest can be a good place to discover your business.
Email Marketing (Newsletter)
Email is a popular means of communication. There is almost no one who does not have an email and it has become a big part of our lives. Since the use of smartphones has become very common, people can check their emails anywhere and anytime using their phones. Use the same theme and grow your business. The benefits of email marketing include economic and cost-effective, personalized and programmable, action-oriented, and measurable.
This tool has many uses, for example, you can create a newsletter and send it to your users at specific times. This increases the conversion rate of users to customers.
Video marketing
In recent years, as the Internet infrastructure has improved and video publishing and display has become much simpler, video marketing is advancing rapidly. This type of marketing boosts sales builds trust and increases user engagement. Also, having a video on your website page can make the visitor spend more time on your site, which is very good from Google’s point of view and can have a positive effect on the site’s ranking.
Rest assured that the amount of money you spend on video production will pay off and even bring in good profits. Of course, note that the volume of video that you put on your site should not be so high as to negatively affect the speed of the site and therefore SEO.
Internet advertisement
Ads that are displayed as banners, text, photos, videos and anything else on the pages of high-traffic websites are called Internet ads. This model of advertising plays a very important role in increasing the revenue of companies and that is why large advertising agencies have been created for this purpose. For example, Google with Google Ads is one of those companies that earn a lot of money from this type of advertising every year. How about Let us give an example. Do a Google search for the keyword sneakers. If you look closely, you will see that the links that are displayed to you, next to some of them, are Ads. These links are to sites that have used Google ads and paid to have Google display them on the first page of their results. There are several types of online advertising, some of which include CPM, CPC, and CPA
If you want to use this type of marketing, be sure to set aside a good budget for it. In the USA, as in other parts of the world, there are advertising agencies that, for a fee, do the work of advertising your website well and with high Quality targeted website visitors. Among these companies.
Of course, do not forget to put your website address in every site or application where you place your ads.
Traditional advertising
You may think that traditional advertising is becoming obsolete. But you should know that some audiences of some businesses still do not have a good relationship with cyberspace. That’s why you need traditional and physical advertising. Of course, in this type of advertising, you still should not neglect your website. Be sure to include your site address in your business field ads such as business cards, tracts, banners, etc.
Traditional advertising
It should be noted that all of the above was to increase traffic to your site through marketing and advertising, but never forget that your website itself must be of high quality for all your marketing efforts to be successful. In the article ” 27 Ways to Increase Website Traffic ” we have explained how to do this.