Whenever any company or business talks about paid ads, the first thing that comes to mind is Goole ads or what is known as Google Adwords. It has been an online marketing strategy used for many years. This is an extraordinary advertisement campaign in which advertisers are able to bid for keywords in a wide range of amounts that they would be willing to spend.
First Step: Choose What You Want To Target
Before you put in your bid you will need to choose what you want to target. You will only be allowed to bid on one keyword phrase or keyword phrase list. So you will need to make sure you write down or create a specific list of keywords that you are looking to target. This will be very beneficial later when we discuss keyword research techniques.
Once you have located some specific keyword phrase list you will need to go to Google and create an Adwords account for this campaign. You will need to give your keyword phrase list the same keyword. That is why it is very important you have some competition on your keywords. So that they will not be able to bid on your keywords.
After you have created your Adwords account you will need to go to Google as directed and bid on your keywords. After you have bid you will need to go to Google again and create a campaign using the same keywords that you have bid. This is very beneficial. When you bid, Google will make an automated campaign for you to send your traffic to. The traffic will be directed to specific landing pages that you have selected. These landing pages will contain a specific content. Add a unique URL that you have to remember. So that they will be able to bid on your keywords correctly. If you do not direct traffic to specific landing pages then you will not be able to profit from your keyword campaign.
Google AdWords Keyword Research
Google keyword research allows you to target a keyword phrase. But you are not able to bid on that keyword. So you will need to find another keyword phrase. And bid on that keyword phrase. After you have bid on that keyword phrase you will need to go to Google and create a new campaign again. This time you will use the same keyword phrase to target. This will target the keywords phrase that you have bid on. Please understand that this particular technique of keyword research uses a completely different strategy which SEO expert services in Houston use for driving organic traffic to the websites of their clients.
Creating Your Paid Advertising Campaign
So you will need to use an Adwords or Google paid advertising campaign to bid on your keyword phrase. Once you have created the campaign and selected the keywords you want to bid on. You will need to go to Google and select the keyword research tool and do keyword research. Once you have selected the keywords you want to bid on Google will start analyzing the keyword phrases you have selected. The keyword phrases will be grouped by topic and will be displayed in list form. It will display the top N topics in the order of popularity. If you select more topics you will have to sort the list by relevance. It will also display the highest CTR (Click Through Rate) numbers from AdWords. It will then provide you with an Adwords bid calculator. So that you will know your ad cost per click number. It will also give you a keyword bid competition tool. You will need to enter your keywords into the drop down boxes and it will give you an estimation of your keyword bid competition.
“Product Name, Long Tail Keywords”
The Long Tail Keywords are the less competitive keywords
Use Google Keyword Suggestion Tool
The last tool that is needed to bid on is the Keyword Suggestion Tool. Using the keyword suggestion tool you will be able to select what keywords are not competitive. Using these non competitive keywords you will be able to increase your keyword bid. The good news is that if you bid on your keywords the keyword suggestion tool will give you a list of keywords that you will bid on. It will also allow you to bid on more keywords than the Google keyword research tool.
Bid tools and tools that will bid on keywords you will need to set up your bid tools and you will need to enter your keywords. Once you have done that you will need to create a keyword bid campaign. You will need to select the keywords that you will bid on and then the bid in dollars and select a bid budget. Next you will need to create your campaign then make sure you click save as test campaign. Next select a payment method (i.e. credit card). After the payment has been verified click the save campaign button. Finally you will need to select your domain name from the drop down box and select a website template from the drop down box. Finally click save campaign button.
3 Tools To Use
These are the three required tools that you will need to bid on a keyword.
Bid tool, Keyword Suggestion Tool and the Bid campaign.
Finally, these three tools will bid on your keywords and will bid on your keywords like crazy.
Once you have selected the three tools it is recommended that you set your bid in dollars and select a bid budget. You will need to click on save campaign to get rid of these campaigns later. Once the campaigns have been created it is recommended that you start your campaign.
The final step is to bid on your keywords in the final step. Your keywords bid strategy is crucial to your success in internet marketing and will take a little bit of time to get used to. After you have finished with the above steps you can sit back relax and watch your profits pour in.
My Personal Opinion And Conclusion
Now, a lot of people have different views and opinions about Google adwords. I always seem to prefer the free organic search engine optimization technique. This is what I practice at a Houston SEO Company where I work. Although organic traffic may take a while before taking off, yet it can be a strategy that can yield revenue for a very long time if done well.